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The Paul Butterfield Blues Band Handbill

from Jul 30, 1968 - Aug 4, 1968

 - BG131-HB

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Description

Conklin's plump puffs, a departure from his usual lettering, lulled the reader into finding Butterfield Blues Band and Santana in the clouds, then challenged him to discover Iron Butterfly, Initial Shock and Canned Heat in the landscape. Pointing fingers and that eyeball may come from the artist's "mission to translate my psychedelic experience onto paper."

The handbill measures 4 5/8" x 7" and displays a calendar of upcoming Bill Graham events on the reverse. It was printed before the concert.

There were also some pre-concert double-sized mailers printed that were conjoined with the BG132 image (see BG131/132). They measure 4 5/8" x 14".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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