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The Loading Zone  Handbill

from May 9, 1968 - May 11, 1968

 - BG119-HB

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Description

Wilfred Weisser gave the viewer a very good idea of from whence all pleasure springs in this op-art, visually interactive and explicit poster highlighting Loading Zone and featuring special guest Tiny Tim at the Fillmore.

The handbill measures 4 3/4" x 7 1/8" and displays a calendar of upcoming Bill Graham events on the reverse.

There were also some pre-concert double-sized mailers printed that were conjoined with the BG120 image (see BG119/120). They measure 4 1/2" x 14 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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