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The Doors Handbill

from Jan 6, 1967 - Jan 8, 1967

 - BG044-HB

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Description

The pensive maiden and all-seeing eye reappeared in BG044 to announce the first time L.A. band The Doors play the Fillmore. The packed crowd was dumbfounded by the music, and a love affair between the band and San Francisco commenced immediately.

The handbill was only printed once before the concert, but there is some variation in color throughout the run. It measures 4 5/8" x 8".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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