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The Byrds Handbill

from Apr 1, 1967 - Apr 2, 1967

 - BG057-HB

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Description

Wilson's grand peacock was a showy depiction of headline group, The Byrds, and projects more joy than vanity in its swooping, linear form. The bird, a figure-eight study, leaps from the page in its detail, and the lettering appears to recede before it snaps back into focus at the bottom of the poster.

The 1st printing handbill measures 4 7/8" x 7 15/16" and displays the same image as the poster. Since only a small number have ever been found, it's possible that these pre-concert handbills were actually intended to be postcards and were simply overlooked in the back stamping process.

A variant handbill exists (see BG057-A) that explains the forthcoming poster is late because the "artist timetable misfired". On thin white paper, this pre-concert handbill simply states in typed dark blue ink the details of the upcoming concert. It measures 5 1/2" x 7 1/2".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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