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The American Theatre  Handbill

from Jul 24, 1966

 - BG019-C-HB

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Description

Bill Graham pushed the envelope of popular prurience with the presentation of poet Michael McClure's The Beard. An imagined confrontation between Jean Harlow and Billy the Kid, the production ended with explicit oral sex between the protagonists. Cast member arrests were common at early productions until the ACL intervened.

The handbill was printed once before the concert, on a variety of papers and with different inks. All variants measure 5 1/2" x 8 1/2".

The 1st printing A (see BG019) is purple ink on white paper.

The 1st printing B is navy ink on white paper.

The 1st printing C is brown ink on yellow paper.

The 1st printing D is brown ink on white paper.

The 1st printing E is brown ink on ranging shades of tan paper.

The 1st printing F is brown ink on coral paper.

The 1st printing G is navy blue ink on yellow paper.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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