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The Allman Brothers Band Handbill

from Jun 27, 1971

 - FME710627-HB

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Description

The final Fillmore East show has been called the Last Dance, but it was more dramatic than that; it was a bitter pill to swallow for rock fans everywhere. Pre-dating the Fillmore West's closing by a week, the finale capped a month-long series of outstanding performances by old friends and relative newcomers, many of whom had careers launched from the Fillmore's stage. Billed as a celebration featuring "Food, Drink and Joy," the last audience entered the auditorium to find a single red rose speared to the back of each seat and settled in to hear the Allman Brothers, J. Geils, Albert King, the Beach Boys and others deliver the venue's swan song. At the very end, Bill Graham and his staff gathered onstage for final farewells. It was dawn and it was over.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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