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Quicksilver Messenger Service  Handbill

from Jul 10, 1966

 - FIL660710-HB

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Description

The Delano Grape Strike (1965-1967) began when Filipino farm workers walked off the farms of area table-grape growers demanding the federal minimum wage. The National Farmworkers Association led by Cesar Chavez and Dolores Huerta joined the strike which spread to over 2,000 workers. The merging group became the United Farm Workers of America. Through grassroots efforts like boycotts, marches and non-violent resistance, the movement revealed to the nation, the plight of the nation's lowest paid workers.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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