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Poor Souls Handbill

from Apr 7, 1967

 - GRN670407-HB

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Description

The handbill was only printed once before the concert. No poster is known to exist. It measures 8 1/2" x 11".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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