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Moby Grape Handbill

from Jul 23, 1968 - Jul 28, 1968

 - BG130-HB

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Description

Eastern influence dominated this Conklin poster in which slithering serpents split three-night stands of Moby Grape, Jeff Beck, Mint Tattoo and the Charles Lloyd Quartet, Nerd, and James Cotton at the Fillmore West.

The handbill measures 4 11/16" x 7 1/8" and displays a calendar of upcoming Bill Graham events on the reverse. It was printed before the concert.

There were also some pre-concert double-sized mailers printed that were conjoined with the BG129 image (see BG129/130). They measure 4 5/8" x 14 3/8".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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