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John Mayall  Handbill

from Apr 8, 1971 - Apr 18, 1971

 - BG276-HB

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Poster Art Q & A

Description

Willyum Rowe created a Deco, passenger train styled design in his first poster for Bill Graham. The large, two-concert advertisement announced lead bands Johnny Winter and Dave Mason at the Fillmore West on consecutive weekends. The Mason concert also featured 50's favorites, the Isley Brothers.

The original handbill was printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 7" x 9 1/4".

A variant printing also exists (see BG276-A) that mirrors the original printing except "Van Morrison" has been added to the left of where Dave Mason's name is now blacked out. It was also printed prior to the concert and measures 7" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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