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Joan Baez Handbill

from Aug 15, 1969

 - WDS690815-HB

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Description

By August 15, 1969, hundreds of thousands of people had flocked to upstate New York to attend Woodstock, the epic 3-day music festival that was said to be the capstone of a cultural movement. The world had never seen anything like it. Sam Yasgur convinced his father Max to allow the event to be held on their 600 acre farm in Bethel, New York. Most attendees didn't buy tickets, so the promoters didn't make any money until the movie and record were released. The biggest and best bands of the era played day and night to the lucky folks who made history just by being there. 20-mile traffic jams, heavy rain, mud, and insufficient food and accommodations did nothing to mar the collective, peace-loving spirit of the happening. It boasted scorching, legendary performances, like The Who's reflective "See Me, Feel Me" as the sun rose, Janis Joplin belting out "Peace of my Heart" to a crowd of half a million, and Jimi Hendrix's incendiary, distorted version of "The Star Spangled Banner" to a relatively empty field on the very last day of Woodstock. The world still hasn't fully recovered, and probably never will.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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