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Jefferson Airplane Handbill

from Sep 28, 1967 - Sep 30, 1967

 - BG085-HB

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Description

Winterland held 5,400 people and offered Bill Graham an opportunity to do things on a grand scale. Jefferson Airplane, Mother Earth and Flamin' Groovies split these September performances between the Fillmore on Thursday night and Winterland on Friday and Saturday to accommodate larger crowds.

The only handbills that exist measure 4 3/8" x 7" and were cut from the pre-concert BG084/085 double-sized mailer.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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