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Jefferson Airplane  Handbill

from Sep 23, 1966 - Oct 2, 1966

 - BG029-1A-HB

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Description

Bill Graham invented "The Sound" to call to mind the home-brew, local San Francisco bands that he featured at his venues. In BG029, Wes Wilson captured the curvaceous female form in one of the best examples of his work.

All handbills were printed prior to the concert.

The original handbill is black and white like the 1st printing of the poster. It measures 5 1/16" x 8 5/8".

The 1st printing B handbill (see BG029-1B) matches the poster of the same name, displaying a magenta/lavender outlined figure. Some copies have a printing flaw where the background green infringes on the lower legs of the figure. This handbill measures 4 15/16" x 8 13/16".

1st printing C (see BG029-1B) matches its respective poster with a blue/violet outlined female figure. It measures 4 15/16" x 8 13/16".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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