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Jefferson Airplane Handbill

from Aug 12, 1966 - Aug 13, 1966

 - BG023-HB

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Description

BG023 is the first example of a rock poster to feature band photographs, these by Herb Greene. Wilson's lettering, by now evolved into a more elegant 'blocky' style, reflected his discovery of the work of Vienna Secessionist designer, Alfred Roller. Together again, Jefferson Airplane, with original vocalist Signe Anderson, and the Grateful Dead shared this August billing.

The handbill was printed once before the concert in blue ink on thin pinkish/coral paper. It measures 5 3/4" x 8 1/2".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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