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Jeff Beck Group  Handbill

from Apr 10, 1969 - Apr 13, 1969

 - BG168-HB

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Poster Art Q & A

Description

Everything about this Randy Tuten artwork was sleek; the passenger train express, the industrial ductwork and the nose-diving blimp. The more liquid lettering, advertising The Jeff Beck Group, Aynsley Dunbar and Zephyr, a short-lived bluesy-rock band from Colorado, provided decorative counterpoint to the mechanical systems.

The 1st printing handbill was printed before the concert and has a calendar of upcoming Bill Graham events on the reverse. It measures 4 5/8" x 7".

1st printing A handbill also measures 4 5/8" x 7" and was printed before the concert, but this variant prints over the bottom half of the reverse side calendar to cancel the appearance by Jeff Beck and announce instead a show by Country Joe and the Fish and Chuck Berry. The 1st printing does not modify that information.

There were also some pre-concert double-sized mailers printed that were conjoined with the BG169 image (see BG168/169). They display the reverse calendar as shown in the original 1st printing and measure 4 5/8" x 7".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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