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It's a Beautiful Day  Handbill

from Nov 28, 1968 - Dec 1, 1968

 - BG147-HB

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Poster Art Q & A

Description

The third and final Kelley and Griffin collaboration [BG133 and BG146 were the others] was a good example of both artists' use of contemporary advertising in their design. The Abba-Zaba candy bar wrapper was an interesting modern cultural reference and played a bigger part in the poster than the advertising for It's A Beautiful Day, Deep Purple, and Cold Blood.

The handbill measures 4 5/8" x 7" and displays a calendar of upcoming Bill Graham events on the reverse. It was printed before the concert.

There were also some pre-concert mailers printed that were conjoined with the BG146 image. They measure 7" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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