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Great Society Handbill

from Jan 14, 1966

 - FIL660114-HB

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Description

The January benefit was Bill Graham's third and last for the Mime Troupe and marked the parting of the ways between Graham and Ronny Davis, the founder of San Francisco Mime Troupe. Davis wanted to concentrate on the group's anti-establishment creative output and Graham, already at odds with the Troupe's politics, foresaw a future in producing concerts. In this confrontation between political activism and entrepreneurship, Graham's business sense won, and he stepped out to develop a new industry worthy of future B-school analyses. The line-up included Grace Slick, still a member of the Great Society, the Grateful Dead nee The Warlocks, Sam Thomas and the Gentleman's Band and the Mystery Trend, a group of visual artists, many of whom appeared at the second Benefit a month earlier.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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