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Grateful Dead  Handbill

from Apr 9, 1970 - Apr 12, 1970

 - BG227-HB

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Description

Singer's collages rarely related to the bands or events they advertised. BG227 was a study of forms: the parallel chambers of the nautilus released, or perhaps contained, the stuff of galaxies, and the brightly-defined triangle represented the spiritual. The pure beauty of the design made BG227 a piece of original art. The concert was another example of Bill Graham serving the fans both what they wanted and what they needed: The Grateful Dead and Miles Davis.

The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 5/8" x 7".

There were also some pre-concert postcard mailers printed that were conjoined with the BG228 image (see BG227/228). They measure 7" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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