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Grateful Dead  Handbill

from Feb 5, 1970 - Feb 8, 1970

 - BG216-HB

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Description

Called "The Mushroom Man," BG216 was one of Singer's most psychedelic posters. The little man, stripped of his vanities, padded towards the cosmos via the not-so-subtle mushroom portal. Singer himself noted the collage had a "... certain LSD mystique." BG216 was the artist's second of four posters for the Grateful Dead.

The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 5/8" x 7 1/8".

There were also some pre-concert postcard mailers printed that were conjoined with the BG214 image (see BG214/216). They measure 7 1/8" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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