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Grateful Dead  Handbill

from Dec 9, 1966 - Dec 11, 1966

 - BG041-HB

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Description

The Grateful Dead headlined Big Mama Mae Thornton's second appearance at the Fillmore. Balance is the message in this poster; just as the playing card visage could be folded to form an almost perfectly symmetrical Rorschach blot, Big Mama balanced the Dead.

There are two variations to the 1st printing handbill. Both were printed before the concert.

The 1st printing handbill has a red left half of the ying-yang symbol above the face, as do all the posters, and it measures 4 5/8" x 7 11/16".

1st printing A is rare and has a very dark, almost black left half of the ying-yang symbol. It also measures 4 5/8" x 7 11/16".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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