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Grateful Dead  Handbill

from Nov 18, 1966 - Nov 20, 1966

 - BG038-HB

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Description

BG038 offered transcontinental fare, featuring San Francisco performers the Grateful Dead, James Cotton from Chicago, and the East Coast Lothar & The Hand People. Deco drips down the left side of the Wilson design.

The handbill was only printed once before the concert and measures 7 7/8" x 5 1/8". Unlike the poster, it has a white border.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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