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Buffalo Springfield  Handbill

from May 29, 1968 - Jun 1, 1968

 - BG122-HB

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Poster Art Q & A

Description

Lee Conklin was "... getting into yoga..." in 1968, and the reclining figure in BG122 has a ten-toe choir because the meditating artist "... felt my toes tingle and sing." The artwork is similar to the pencil sketch drawing of his first poster for Bill Graham, but this time included a purple overlay in the printing process.

The handbill measures 4 5/8" x 7 1/8" and displays a calendar of upcoming Bill Graham events on the reverse. It was printed before the concert.

There were also some pre-concert double-sized mailers printed that were conjoined with the BG121 image (see BG121/122). They measure 4 5/8" x 14 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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