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B.B. King  Handbill

from Jul 8, 1969 - Jul 13, 1969

 - BG181-HB

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Poster Art Q & A

Description

Using a characteristic picture-frame presentation, Singer's safe house appeared more menacing than the outdoors in this B.B. King-Santana split billing.

The handbill was only printed once before the concert. It presents a calendar of upcoming Bill Graham events on the reverse and measures 4 5/8" x 7 5/16".

There were also some pre-concert double-sized postcard mailers printed that were conjoined with the BG180 image (see BG180/181). They measure 7 1/4" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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