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Aum  Handbill

from May 28, 1969

 - WIN690528-HB

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Description

A plot of land on the Berkeley campus made verdant by young area non-conformists became a virtual Viet Nam battlefield in May, 1969. Pitting the government against the unpredictable liberal-thinkers over a period of several days, armed police cordoned off the park, chased down violators and arrested en masse 482 protestors loosely organized in a protest march. Bail, set at $800 per, was unattainable for most, and this concert was held to help raise money. Bill Graham favorites the Grateful Dead and Santana could be counted on to pitch in.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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