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13th Floor Elevators  Handbill

from Aug 26, 1966 - Aug 27, 1966

 - BG025-HB

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Description

A doe-eyed Grace Slick gazes from this poster in one of her last pre-Jefferson Airplane, pre-Grace Slick, Superstar days. 13th Floor Elevator, an up and coming acid rock band in 1965, succumbed to drug problems by 1968 and disappeared from the scene. Wilson's lettering style has now become signature and was recognizable in other, contemporary print advertising.

The handbill was printed once before the concert and measures 4 7/8" x 8 11/16".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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