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Donovan Handbill

from Nov 23, 1967 - Nov 25, 1967

 - BG094-HB

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Poster Art Q & A

Description

When Donovan played the Fillmore, he noted "... it was clear to me that San Francisco had been my spiritual home in America before I'd even arrived." At the height of his popularity in late 1967, this Thanksgiving weekend concert was held at Winterland, and Kouninos' playing-card poster references the peace message of Donovan's music.

The only handbills known to exist measure 4 5/8" x 7". Since only a small number have ever been found, it's possible that these pre-concert handbills were actually intended to be postcards and were simply overlooked in the back stamping process.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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