Bill Graham opened the Fillmore East in March, 1968 in a former movie house at Second Avenue and Sixth Street in New York City, where it became the "... church of rock and roll." An ordinary, unprepossessing building in the East Village by day, it became a "... pulsating, breathing organism" at night with spectacular light shows, dancing and extraordinary performances that could last 'til dawn. With the Fillmore East and Fillmore West in operation at the same time, Graham frequently flew cross-country to catch, and manage, shows at both locations. Graham's marketing approach for the Fillmore East was tailored to reflect the prevailing methods in the City at the time, and he used fewer concert posters and more handbills, designed to look like a Broadway show playbill, to advertise his concerts. The success of Graham's productions contributed to the success, and demands, of the many musicians he featured and opened the door to a commercial atmosphere of bigger salaries, larger venues and slipping professional standards. Anticipating the industry changes, Graham closed the Fillmore East with a month-long concert celebration that featured the Allman Brothers, Albert King, Country Joe and the Beach Boys at the final show on June 27, 1971.
Men's t-shirts are made using the finest combed ringspun cotton to give you the softest, smoothest t-shirt around. A select few are a polyester-cotton blend which increases the t-shirts stretch and softness. These shirts are designed to fit like they did in the 70's and 80's, tailored to the body for a more youthful fit. We suggest thinking a size up when ordering these tees. Our "full cut" shirts are a little more forgiving like the classic beefy tee. The quality and feel remain the same. Be sure to check out our sizing chart to help assure that you'll get the perfect fit on the first try.
Should a tee not fit on the first try, we offer a quick and easy return policy (domestic orders only).