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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Jefferson Airplane
May 3, 1968
Handbill
auction
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Autosalvage
May 11, 1968
Handbill
$265 - $325
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B.B. King
Jan 10, 1969
Handbill
$220
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Iron Butterfly
Jan 31, 1969
Handbill
$575
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Canned Heat
Feb 7, 1969
Handbill
$414
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Mothers of Invention
Feb 21, 1969
Handbill
$220
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Steppenwolf
Mar 28, 1969
Handbill
$475
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Ten Years After
Apr 9, 1969
Handbill
$249
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Jimi Hendrix Experience
May 2, 1969
Handbill
$1,065
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Jimi Hendrix Experience
May 10, 1969
Handbill
$1,065
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Jimi Hendrix Experience
May 22, 1969
Handbill
$1,065
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The Who
Jun 5, 1969
Handbill
$685
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The Allman Brothers Band
Jun 27, 1971
Handbill
$220
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