Deep into the psychedelic age, poster artist Lee Conklin took the notion of visual hallucination to a whole new level with his twisted, writhing images of figures, faces, and hands morphing into… what is that thing, anyway? Commissioned specially by Bill Graham to create poster art for the Fillmore shows, Conklin's style is one of the most distinctive to emerge from the '60s art scene. This concert poster for the Yardbirds is especially notable, as it promotes one of the last appearances by the famed group before Jimmy Page led them into the New Yardbirds, who then, of course, became Led Zeppelin.
The handbill measures 4 5/8" x 7 1/8" and displays a calendar of upcoming Bill Graham events on the reverse. It was printed before the concert.
There were also some pre-concert double-sized mailers printed that were conjoined with the BG122 image (see BG121/122). They measure 4 5/8" x 14 1/4".
Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.