The Rolling Stones concert in November, 1969 included a lot of firsts: the first time the band played for Bill Graham, the first time Graham booked a place as large as the Oakland Coliseum and the first time Graham saw a performance contract that included a rider detailing what the band expected in amenities on the road. Graham and The Stones had a rocky relationship, and the egos of Bill and Mick Jagger clashed frequently and monumentally.
The handbill was only printed once before the concert. It measures 4 11/16" x 7 3/8".
Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.