Conklin's famous Summer Series poster featuring naked-ladies lettering did a lot with just three colors. Erupting like a genie from its magic lamp, the offerings cascade down the poster and break into The Chambers Brothers, Quicksilver Messenger Service and others. Conklin was at his best here, creating complex, clever compositions.
The handbill measures 4 5/8" x 7 5/16" and displays a calendar of upcoming Bill Graham events on the reverse. It was printed before the concert.
There were also some pre-concert double-sized mailers printed that were conjoined with the BG126 image (see BG125/126). They measure 4 5/8" x 14 1/2".
Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.