50's Rock & Roll revivalists Sha-Na-Na appeared with the Steve Miller band. Singer's lettering looked legible but, upon examination, the reader had to do some deciphering of the hieroglyphic-style forms.
The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 5/8" x 6 1/2".
There were also some pre-concert postcard mailers printed that were conjoined with the BG216 image (see BG214/216). They measure 7 1/8" x 9 1/4".
Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.