Quicksilver Messenger Service played the Fillmore West in mid-July with the great trumpeter and bandleader, Don Ellis and his orchestra.
The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 5/8" x 7".
There were also some pre-concert postcard mailers printed that were conjoined with the BG240 image (see BG239/240). They measure 7" x 9 1/4".
Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.