Singer played off The Stonemans, a family country-music band also known as The Stoneman Family, with the ultimate stonemen, the Mt. Rushmore Four. The split-venue concerts paired Joe Cocker and Van Morrison, considered by some to be the finest rock poet since Dylan.
The handbill was only printed once before the concert. It presents a calendar of upcoming Bill Graham events on the reverse and measures 4 11/16" x 7 1/4".
There were also some pre-concert postcard mailers printed that were conjoined with the BG231 image (see BG229/231). They measure 7 1/4" x 9 1/4".
Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.