Joe Cocker Handbill

Fillmore West (San Francisco, CA) Apr 23, 1970 (BG229-HB)

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  • Joe Cocker
  • Van Morrison
  • The Stonemans
  • Dry Paint
  • Brotherhood Of Light
  • Tour/Show: Joe Cocker (Mad Dogs and Englishmen)
  • Artist:
    • David Singer
  • Date: Apr 23, 1970 -
    Apr 26, 1970
  • Venue: Fillmore West (San Francisco, CA)
  • Size: 4 11/16" x 7 1/4"
  • Price: $58.00
  • Members: $52.20
1st Printing $58 $52.20
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Singer played off The Stonemans, a family country-music band also known as The Stoneman Family, with the ultimate stonemen, the Mt. Rushmore Four. The split-venue concerts paired Joe Cocker and Van Morrison, considered by some to be the finest rock poet since Dylan.

The handbill was only printed once before the concert. It presents a calendar of upcoming Bill Graham events on the reverse and measures 4 11/16" x 7 1/4".

There were also some pre-concert postcard mailers printed that were conjoined with the BG231 image (see BG229/231). They measure 7 1/4" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.