For the second time in a Graham poster, Singer abandoned his signature picture-frame style to make a cool blue announcement for Johnny Winter. With this concert, former Cream bass player Jack Bruce returned to San Francisco with some friends including former Jimi Hendrix Experience drummer Mitch Mitchell and jazz-rock pioneer, Larry Coryell.
The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 1/2" x 7 1/16".
There were also some pre-concert postcard mailers printed that were conjoined with the BG221 image (see BG220/221). They measure 7" x 9".
Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.