Husband-and-wife country Blues band Delaney & Bonnie lasted only as long as the marriage, dissolving in the early 70's. Eric Clapton, in one of his many associations, played with the band at this concert. N.Y. Rock & Roll Ensemble, a group of classically-trained musicians, had recently begun to offer their fare of classical instruments playing rock music/rock instruments playing classical music.
The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 5/8" x 7 1/8".
There were also some pre-concert postcard mailers printed that were conjoined with the BG217 image (see BG217/218). They measure 7 1/8" x 9 1/4".
Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.