Just two months after their historic appearance at the Woodstock Festival, Crosby, Stills, Nash and Young were scheduled to play their first-ever gigs at Bill Graham's Fillmore West and Winterland. CSNY was forced to postpone the show, and Janis Joplin and Santana stepped in to replace them, along with the original billing of Blues Image and John Sebastian. The poster, however, had already gone to print.
Both variants of the handbill were printed before the concert and present a calendar of upcoming Bill Graham events on the reverse.
1st printing A is longer, measuring 4 5/8" x 7 1/16", and has a white bottom margin in which the ticket outlet information is displayed.
1st printing B handbill has a trimmed bottom margin, so it is shorter, measuring 4 5/8" x 6 15/16". It does not display ticket outlet information.
Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.