David Singer's collage was uncharacteristically related to the concert performers in BG217. The artist's lettering, another departure, formed fish and faces as it dribbled down the page.
The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 11/16" x 6 3/4".
There were also some pre-concert postcard mailers printed that were conjoined with the BG218 image (see BG217/218). They measure 7 1/8" x 9 1/4".
Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.