Chicago headlined The Guess Who, a moderately popular Canadian rock band that spent time after an unsuccessful British tour doing Canadian television, and soft-rock duo Seals and Crofts. Singer's collage was an unsettling statement of patriotism superimposed on what could be seen as bird's-eye-view of Southeast Asia.
The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 11/16" x 7 3/16".
There were also some pre-concert postcard mailers printed that were conjoined with the BG210 image (see BG210/211). They measure 7 1/8" x 9 1/4".
Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.