The Diva herself, Aretha Franklin, played three nights in 1971 at the Fillmore West. Recordings of those sessions were released as "Live at the Fillmore West" and became one of her best albums. The gig proved to be memorable for the opening band, Tower of Power, too: on Saturday night, Emilio Castillo of Tower exchanged hellos with Franklin in the dressing room hallway and she said, "Tower of Power, my favorite band."
The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 5/8" x 7".
There were also some pre-concert double-sized postcard mailers printed that were conjoined with the BG271 image (see BG271/272). They measure 7" x 9 1/4".
Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.