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Creedence Clearwater Revival Handbill

from Jul 2, 1968 - Jul 7, 1968

 - BG127-HB

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Description

A final six days of Sound at the Fillmore featured Creedence Clearwater Revival, Steppenwolf, the Butterfield Blues Band, Ten Years After and others in Conklin's pastel, mind-morphing imagery. This was the last concert held at the Fillmore Auditorium.

The handbill measures 4 5/8" x 7 1/8" and displays a calendar of upcoming Bill Graham events on the reverse. It was printed before the concert.

There were also some pre-concert double-sized mailers printed that were conjoined with the BG128 image (see BG127/128). They measure 4 5/8" x 14 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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