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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Moby Grape
Sep 23, 1967
Handbill
auction
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Cream
Mar 13, 1968
Handbill
$625
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Cream
May 10, 1969
Handbill
$375
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Blood, Sweat and Tears
Dec 26, 1969
Handbill
$915
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Delaney & Bonnie
Feb 11, 1970
Handbill
$625
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Delaney & Bonnie
Feb 19, 1970
Handbill
$145
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Jack Bruce
Feb 26, 1970
Handbill
$75
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The Band
Jun 24, 1970
Handbill
$1,485
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