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Country Joe & the Fish Handbill

from May 16, 1968 - May 18, 1968

 - BG120-HB

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Poster Art Q & A

Description

Weisser's underwater kingdom for top billing Country Joe & the Fish features an octopus whose suction-cup tentacles provide the lettering. Bay Area interest peeks through a canyon crevasse.

The handbill measures 4 5/8" x 7 1/4" and displays a calendar of upcoming Bill Graham events on the reverse. It was printed before the concert.

There were also some pre-concert double-sized mailers printed that were conjoined with the BG119 image (see BG119/120). They measure 4 1/2" x 14 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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