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Jerry Garcia from the Bill Graham Archive

Bill Graham Archives

Bill Graham

Bill Graham was the first “Impresario of Rock.” He began producing rock concerts in December of 1965 in San Francisco and for thirty-five years, was the pre-eminent concert promoter in Northern California and the United States. The man and the company he built staged over 29,000 shows by the year 2000. In the mid-seventies, Graham began presenting huge stadium concerts (known as Day on the Green shows) � extraordinary lineups with incredible spectacle. He started hiring photographers to document the shows. From then on, Graham hired the best local rock photographers to document what resulted in a photo archive encompassing 100,000 images of musical history and virtually every major artist of the period.

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