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Cold Blood Handbill

from May 27, 1971 - May 30, 1971

 - BG282-HB

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Description

A two-concert advertisement, BG282 made the concert offerings as plain as could be, in black and white. Black and white also provided the artist an immediate fauna association: the zebra. Bill Graham would close the Fillmore West in just over a month, although Winterland, the Grateful Dead's hall for this late-May concert, would continue as a concert venue.

The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 11/16" x 7".

There were also some pre-concert double-sized postcard mailers printed that were conjoined with the BG281 image (see BG281/282). They measure 9 1/4" x 7".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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