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Chuck Berry Handbill

from Sep 24, 1970 - Oct 4, 1970

 - BG250-HB

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Description

A big poster advertising two concerts, on BG250 Singer reversed his triptych design to flank the panel of information with mirror-image pictoral tablets. Chuck Berry and Eric Burdon, two huge but different draws, performed at the Fillmore West on consecutive weekends. This poster was reminiscent of BG229 in its use of rock formations to form a face, and the lettering on BG250 mimicked the birds in flight.

This large handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 7" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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