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Chuck Berry Handbill

from Sep 5, 1968 - Sep 7, 1968

 - BG135-HB

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Poster Art Q & A

Description

A complicated pen and ink drawing captivated the viewer in Conklin's poster for Chuck Berry and the Steve Miller Band, playing at the recently-opened Fillmore West.

The handbill measures 4 5/8" x 7" and displays a calendar of upcoming Bill Graham events on the reverse. It was printed before the concert.

There were also some pre-concert mailers printed that were conjoined with the BG134 image (see BG134/135). They measure 7" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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