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Chicago Handbill

from Mar 26, 1970 - Mar 29, 1970

 - BG225-HB

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Description

Chicago's first album, released in March 1969, was a smash hit and put the band [then known as 'Chicago Transit Authority'] on the map. From this auspicious beginning, Chicago went on to even greater fame and became one of the seminal American rock acts. The jewel-tones and simple composition of this Singer poster make it popular among Chicago aficionados and poster collectors.

The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 1/2" x 7 1/8".

There were also some pre-concert postcard mailers printed that were conjoined with the BG226 image (see BG225/226). They measure 7 1/8" x 9".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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