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Buffalo Springfield Handbill

from Dec 2, 1966 - Dec 3, 1966

 - FD037-HB

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Poster Art Q & A

Description

As was the norm back in the early days of rock concerts, this Buffalo Springfield show at the Family Dog's Avalon Ballroom was billed as a "Dance Concert," thus inviting many a young, local hippie or music aficionado to strap on their dancing shoes for a multi-billed night of rock 'n' roll. The Family Dog was the Bay's concert promoter up against Bill Graham Presents, and while the relationship wasn't always mutually beneficial, it bred a healthy level of competition and kept ticket prices down for the patrons. Buffalo Springfield, at this very early juncture of their career, were just beginning to forge a sound that helped pioneer the burgeoning country rock scene out of Los Angeles. Supporting act the Daily Flash was a Seattle-bred psychedelic rock outfit that made many a trip down to the Bay to take part in the counterculture's uprising. In essence, this vibrantly hued poster is definitive of the kind of music and art that was most influential in the mid-'60s.

There are two variations of the handbill, both on white paper measuring 8 1/2" x 11". The handbill was printed before the concert.

1st printing A has yellow lettering.

1st printing B has orange/brown lettering.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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