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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Jefferson Airplane
Apr 3, 1966
Handbill
$1,245
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Andrei Voznesensky
Apr 7, 1966
Handbill
$315
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The Grass Roots
Apr 22, 1966
Handbill
$433
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The Four Tops
Sep 27, 1966
Handbill
$2,126
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The Paul Butterfield Blues Band
Oct 9, 1966
Handbill
$656
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Otis Redding & His Orchestra
Dec 20, 1966
Handbill
$551
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Quicksilver Messenger Service
Oct 5, 1967
Handbill
$225
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Big Brother and the Holding Company
Nov 2, 1967
Handbill
$155
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The Nitty Gritty Dirt Band
Nov 30, 1967
Handbill
$87
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The Byrds
Dec 7, 1967
Handbill
$95
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The Chambers Brothers
Jan 11, 1968
Handbill
$75
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Jefferson Airplane
Oct 24, 1969
Handbill
$116
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It's a Beautiful Day
Oct 30, 1969
Handbill
$32
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Lee Michaels
Dec 31, 1969
Handbill
$202
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Santana
Dec 31, 1969
Handbill
$265
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Laura Nyro
Jan 24, 1970
Handbill
$289
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The Moody Blues
Apr 2, 1970
Handbill
$908
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